Terms of Service

Welcome to Tella. These Terms of Service (“Terms”) govern your use of the Tella website (tella.kids) and our mobile applications (collectively, the “Service”). By creating an account or using the Service you agree to these Terms. If you do not agree, do not use the Service.

1. Who we are

Tella LLC is a Texas limited liability company. References to “Tella,” “we,” “us,” or “our” in these Terms refer to Tella LLC. Contact us at hello@tella.kids.

2. Who can use Tella

You must be at least 18 years old to create a Tella account. By creating an account you confirm that you meet this requirement and that you have the legal authority to agree to these Terms. Tella accounts are for parents, guardians, and caregivers — children should not create accounts or use the Service without an adult present.

When you set up a child profile, you confirm that you are the child's parent or legal guardian, or that you have the parent's or guardian's explicit permission to share information about the child with Tella.

3. Your account

• Keep your login credentials confidential. You are responsible for all activity that occurs under your account.
• Notify us immediately at hello@tella.kids if you suspect unauthorized access to your account.
• Provide accurate information when setting up your account and child profile. Inaccurate information may prevent Tella from generating appropriate content.
• You may not share your account with others outside your immediate household, transfer your account to another person, or create accounts on behalf of others without their knowledge.

4. What Tella provides

Tella uses artificial intelligence to create personalized, illustrated, narrated stories for children based on a profile you build during onboarding. Each story is unique and generated on demand. We do not guarantee that any particular story will meet specific educational or developmental standards — stories are creative entertainment designed to engage and delight children.

We are continuously improving the Service. We may add, change, or remove features at any time. We will give you reasonable notice of changes that significantly affect features you use regularly.

5. Acceptable use

You agree not to:

• Use the Service for any unlawful purpose or in violation of these Terms.
• Input false, misleading, or harmful content into child profiles, prompts, or any other Service input.
• Use the Service to reproduce, or attempt to make the Service reproduce, the intellectual property of others — including the names, characters, logos, distinctive designs, or fictional worlds of brands, franchises, sports teams, or public figures. You may reference such things in a prompt, but the Service will reinterpret them as original content (see Section 6), and you are responsible for everything you submit.
• Submit any content that infringes a third party's intellectual property, privacy, or other rights, or that you do not have the right to submit.
• Attempt to reverse engineer, decompile, or extract source code from any part of the Service.
• Use automated scripts, bots, or crawlers to access or scrape the Service.
• Interfere with the integrity or performance of the Service or its underlying infrastructure.
• Resell, sublicense, or commercially exploit stories or other content generated by the Service without our written permission.

6. Content ownership and licenses

Tella content. The Service, its code, design, brand, and all content we develop (including story templates, artwork systems, narration pipelines, and the Tella name and logo) are owned by Tella LLC and protected by applicable intellectual property laws.

Generated stories. Stories created by the Service for your family are generated works. We grant you a personal, non-exclusive, non-transferable license to access, read, download, and share your stories privately with your family. You may not sell, publicly publish, or commercially distribute stories generated by Tella without our written permission.

Your input. You retain ownership of anything you provide to Tella (such as child profile details, custom story prompts, or uploaded photos). You are solely responsible for the inputs you submit — including any clothing, costumes, logos, or other material visible in a photo you upload — and you represent that you have the right to submit them and that they do not violate these Terms or any law or third-party right. By providing this information you grant Tella a non-exclusive license to use it solely to operate and improve the Service.

Third-party material.Tella does not knowingly create stories or images that copy real-world intellectual property. If a prompt, profile detail, or uploaded photo references a real brand, character, logo, product, place, or other protected material, the Service automatically reinterprets it as an original, generic creation rather than reproducing the original. Tella may modify, regenerate, or remove any generated content at any time to comply with this policy or with a rights holder's request. You are solely responsible for the content you submit, you confirm you have the right to provide it, and you agree not to use or rely on the Service to obtain a copy of any third party's intellectual property.

7. Copyright complaints and takedown (DMCA)

Tella respects intellectual property rights and expects its users to do the same. As described in Sections 5 and 6, you are solely responsible for the inputs you submit and you agree not to use the Service to reproduce content owned by others.

If you believe content available through the Service infringes a copyright you own or control, you may send a written notice to our designated agent at hello@tella.kidswith the subject line “DMCA Notice.” Your notice must include:

• Your physical or electronic signature.
• Identification of the copyrighted work you claim has been infringed.
• Identification of the material you claim is infringing and enough information for us to locate it (such as the story link or URL).
• Your name, mailing address, telephone number, and email address.
• A statement that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law.
• A statement, under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or are authorized to act on the owner's behalf.

We will remove or disable access to material that is the subject of a valid notice, and we will, in appropriate circumstances, disable or terminate the accounts of users who are repeat infringers.

Counter-notice. If you believe your content was removed or disabled by mistake or misidentification, you may send a counter-notice to the same address. It must include your signature, identification of the removed material and the location where it appeared before removal, a statement under penalty of perjury that you have a good-faith belief the material was removed by mistake, and your name, address, and telephone number along with your consent to the jurisdiction of the federal court for the judicial district in which you reside (or, if outside the United States, the Western District of Texas) and to accept service of process from the party who filed the original notice.

8. Plans and stories

Some features require a paid subscription (a plan) or the purchase of stories. Prices are displayed before purchase. All fees are charged in U.S. dollars and are processed by Stripe. We are not responsible for any fees your bank or card issuer may charge.

Subscriptions renew automatically at the end of each billing period unless you cancel before the renewal date. Cancellation stops future charges but does not entitle you to a refund for the current period.

Stories are non-refundable once purchased, except as required by applicable law. Stories bought on their own do not expire. Unused monthly plan stories roll over to the next billing cycle up to the limit shown on the pricing page.

Gift cards never expire. If a gift card has not been opened, the person who bought it may request a full refund within 30 days of purchase by emailing hello@tella.kids. A refunded gift card can no longer be opened. Once opened, gift cards are non-refundable, except as required by applicable law.

Purchases made through Apple's App Store or the Google Play Store are billed by the applicable store and are subject to that store's payment and refund policies, which may differ from those above.

We may change pricing with at least 30 days' notice. If you do not accept a price change, you may cancel before it takes effect.

9. Privacy and children's data

Our Privacy Policy and Children's Privacy Policy (COPPA Notice) describe how we collect, use, and protect information — including information about your child. By using the Service you agree to those policies, which are incorporated into these Terms.

10. Disclaimer of warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. We do not warrant that the Service will be uninterrupted, error-free, or that stories will be accurate, appropriate, or suitable for your child's specific needs. Stories are generated by artificial intelligence from the inputs you provide and may occasionally be unexpected — you are responsible for reviewing each story before sharing it with your child.

11. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, TELLA LLC AND ITS MEMBERS, OFFICERS, AND EMPLOYEES WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE — INCLUDING ANY STORY OR OTHER CONTENT GENERATED FROM THE INPUTS YOU PROVIDE — EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIM RELATED TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM AROSE OR (B) $50 USD.

Some jurisdictions do not allow limitation of implied warranties or exclusion of certain damages, so some of the above may not apply to you.

12. Indemnification

You agree to defend, indemnify, and hold harmless Tella LLC and its members, officers, and employees from any claims, liabilities, damages, and expenses (including reasonable attorneys' fees) arising out of your use of the Service, your violation of these Terms, your violation of any third-party rights, or any content — including any names, brands, characters, logos, or other intellectual property — that you submit to or ask the Service to depict.

13. Termination

You may stop using the Service and delete your account at any time in Settings → Account & privacy. We may suspend or terminate your access if you violate these Terms, misuse the Service, or for any other reason with reasonable notice. Upon termination, your license to use the Service ends. Sections 5–12 and 14–15 survive termination.

14. Governing law and disputes

These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-law rules. Any dispute that cannot be resolved informally will be brought exclusively in the state or federal courts located in Texas, and you consent to personal jurisdiction there.

Before filing any legal claim, you agree to contact us at hello@tella.kids and give us 30 days to attempt to resolve the dispute informally.

15. App store terms

If you download or use Tella through Apple's App Store or the Google Play Store, you also agree to the following. These terms apply only to that app and supplement the rest of these Terms.

• The agreement is with Tella, not the store. These Terms are between you and Tella LLC only. Apple and Google are not parties to these Terms and are not responsible for the app or its content.
• License scope.Your license to use the app is the limited, non-transferable license granted in these Terms, usable on any device you own or control as permitted by the applicable store's usage rules.
• Support and maintenance. Tella is solely responsible for any support and maintenance for the app. Apple and Google have no obligation to furnish any support or maintenance services.
• Warranty. Tella is solely responsible for any product warranties, whether express or implied, to the extent not effectively disclaimed. If the app fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price (if any); to the maximum extent permitted by law, Apple has no other warranty obligation with respect to the app.
• Claims.Tella, not Apple or Google, is responsible for addressing any claims relating to the app or your use of it, including product liability claims, claims that the app fails to conform to a legal or regulatory requirement, claims arising under consumer protection or privacy law, and claims that the app infringes a third party's intellectual property rights.
• Legal compliance.You confirm you are not located in a country subject to a U.S. government embargo or designated as a “terrorist-supporting” country, and that you are not on any U.S. government list of prohibited or restricted parties.
• Third-party beneficiary. Apple and Google, and their subsidiaries, are third-party beneficiaries of these Terms, and upon your acceptance each will have the right to enforce these Terms against you as a third-party beneficiary of them.
• Store rules.Your use of the app is also subject to the applicable store's usage rules. Where those rules conflict with these Terms regarding your relationship with the store, the store's rules govern that specific relationship.

16. Changes to these Terms

We may update these Terms as we launch new features, change our business, or for legal reasons. We will post the updated Terms here with a new “Effective” date. For material changes, we will notify you by email or in-app notice at least 14 days before they take effect. Continued use after the effective date means you accept the updated Terms.

17. Contact

Questions about these Terms? Email us at hello@tella.kids.